About Dr. Chitra Ravishankaran | MarComMaverick Founder
Meet Dr Chitra K. Ravishankaran – a PhD in advertising and marketing strategist decoding digital marketing, advertising & omnichannel strategy for Indian brands. A decade of decoding how brands earn attention through research, data, and a PhD spent studying advertising itself.
I Know What Works
I’m Dr. Chitra K. Ravishankaran a marketing and brand strategist with over a decade of interdisciplinary experience spanning market research, branding, digital marketing, and advertising. My path started in biotechnology, but it became clear early on that what fascinated me most wasn’t the science itself — it was how brands use data and psychology to connect with people.
That curiosity led me to a PhD in advertising and marketing, where my doctoral research examined gender representation in Indian children’s television advertising — published work grounded in social learning and gender-media theory. It gave me a lens that most marketers don’t have: how advertising quietly shapes behaviour, not just brand recall.
Today, I lead marketing and strategy at GeNext Genomics, where I bring the same research-first approach to B2B marketing strategies, blending consumer psychology, AI-driven insight, and hard data. I’ve led integrated advertising campaigns across renewable energy, construction, and biotech, consistently tying creative decisions back to measurable business outcomes.
I’m a Six Sigma Black Belt, which means I don’t just build campaigns – I build repeatable, optimised marketing processes. And I’m a firm believer that, in 2026, no marketing strategy is complete without AI fluency, which is why tools like ChatGPT and Power BI are at the centre of how I work.
Target All The Right Customers
Marketing Strategy Built On Evidence, Not Guesswork
Most advertising fails for one reason: it’s built on assumption instead of insight. My approach starts with the research, audience psychology, competitive intelligence, and market behaviour before a single campaign is built. It’s the same rigour I applied when studying gender portrayal in Indian advertising, now applied to helping brands find their sharpest, most receptive audience.
Analyze & Increase Traffic and Conversions
Data-Driven Decisions, End to End
Power BI dashboards. Multivariate analytics. Six Sigma process discipline. I bring a research analyst’s precision to marketing strategies because a campaign that can’t be measured can’t be improved. Whether it’s procurement intelligence or omnichannel marketing performance, I turn raw data into decisions brands can act on.
How I Deliver The Results That You Want!
A quick look at how research, AI tools, and analytics come together in my process from advertising effectiveness studies to full omnichannel marketing rollouts for Indian and global brands.
What I Do
From doctoral research to boardroom strategy, here’s where I add the most value.
Digital Marketing Strategy
End-to-end digital marketing planning grounded in audience research, not templates.
Advertising Effectiveness Research
PhD-level analysis of what your advertising actually communicates, and to whom.
AI in Marketing
Practical AI integration — ChatGPT, automation, and predictive tools for smarter marketing strategies.
Market & Competitive Intelligence
Procurement and market research skills applied to sharper brand positioning.
Data Analytics & Power BI
Dashboards and multivariate analysis that turn campaign data into clear next steps.
Omnichannel Campaign Strategy
Connecting advertising, digital, and offline channels into one coherent brand journey.
Credentials Behind The Strategy
PhD, Advertising & Media Research | Six Sigma Black Belt
Dr. Chitra K. Ravishankaran
Founder, MarComMaverick – Published researcher on gender representation in Indian advertising. A decade of experience across biotech, B2B, construction, and pharma marketing, bringing research discipline to every marketing strategy I build.
Let's Work Together!
Have a digital marketing or advertising challenge that needs a research backed marketing strategy? Let’s talk.
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