A friend of mine announced on her Instagram close-friends story last week that she was “not doing takeout this month, building the house fund”. Forty people saw it. Twelve replied with their own version of the same confession. Nobody was ashamed. Everybody felt a...

I put on a song last week and was instantly thirteen years old, sitting in the back seat of a Maruti 800, arguing with my brother over the tape deck. That's not a metaphor. That's my hippocampus doing exactly what fifty years of memory research says it will do, and...

I recently watched a skincare review from a creator with flawless, poreless skin, a soft voice, and roughly four million followers. She has never had a breakout in her life. She has never had skin. She isn't real, and her brand deal was... Read more about the upcoming...

Curious what's really moving the needle for Indian brands? MarComMaverick, the best AI digital marketing blog in India, breaks it down, no fluff attached. Two feeds. Two generations. One very confused algorithm trying to serve both. Read the upcoming articles from...

Curious what's really moving the needle for Indian brands? MarComMaverick, the best AI digital marketing blog in India, breaks it down, no fluff attached. Quick answer: Gamification in advertising means adding game-like elements – points, challenges, rewards, quizzes,...